Emails leaked to Breitbart News show that senior Google employees sought to mortally wound the popular news site beginning shortly after Donald Trump won the White House in 2016.
The emails reveal that Google employees explored ways to cut off Breitbart’s ability to earn revenue by banning the website from “Google AdSense,” a program which funnels audience-targeted ads – and marketing dollars – to content publishers.
In a lengthy email thread, officials of the search engine giant, reeling from Hillary Clinton’s loss, reveal they were on a quest to uncover examples of “fake news” and “hate speech” they assumed were being propagated in Breitbart News stories.
Google employees believed that if they could find a way to legitimately accuse Breitbart of “fake news” or “hate speech,” they would be justified in choking off ad revenue. By demonetizing the website, the conservative news source would soon die.
A couple weeks after Trump’s inauguration, the quest to suffocate Breitbart was initiated in a group email from Google employee David Richter, who asked, “Anyone want to hold their nose and look through Breitbart.com for hate speach [sic]?”