“The international workout company CrossFit continued to display its LGBT support this week when it fired a high-profile employee Wednesday after he tweeted that celebrating ‘pride’ is a sin.
Earlier this month, CrossFit fired an Indianapolis affiliate owner, Brandon Lowe, and closed his gym after he cancelled a special pride-themed workout at his facility, NBC reported.
‘We believe that true health forever can only be found within humility, not pride,’ Lowe had written in a communication. ‘Humility is seeing oneself as they truly are, and as God truly defines them to be. As a business, we will choose to deploy our resources towards those efforts and causes that line up with our own values and beliefs.’
A CrossFit member started a Facebook boycott June 3, members began to cancel their memberships in protest, and by Tuesday, June 5, the CrossFit corporate office stepped in, firing Lowe and closing his location.
Russell Berger, whose Twitter profile listed him as ‘chief knowledge officer’ for CrossFit, tweeted support Wednesday for the CrossFit Infiltrate affiliate in Indianapolis after its decision to cancel the gay-specific workout.
It’s a sin
‘Thank you #CrossFitInfiltrate for standing by your convictions and refusing to celebrate sin by hosting an @indypride workout,’ he tweeted. ‘The intolerance of the LGBTQ ideology toward any alternative views is mind-blowing #CrossFit.’
Berger had also tweeted, ‘As someone who personally believes celebrating ‘pride’ is a sin, I’d like to personally encourage #CrossFitInfiltrate for standing by their convictions and refusing to host an @indypride workout. The intolerance of the LGBTQ ideology toward any alternative views is mind-blowing.’
Berger’s tweets, which were on his personal Twitter account, have since been deleted.
‘The tactics of some in the LGBTQ movement toward dissent is an existential treat to freedom of expression,’ Berger had also said Wednesday on Twitter. ‘The lack of tolerance for disagreement, which has been replaced with bullying Twitter mobs promising ‘consequences,’ should be a concern regardless of your political stance.’
Berger was first put on unpaid leave Wednesday afternoon.
CrossFit: No matter how you love – we are proud of you
The CrossFit corporate Twitter account then tweeted, ‘CrossFit is a diverse community in every way, and that’s what makes us strong. No matter who you are, how you’re built, what you believe, or who or how you love — we are proud of you.’
The company then followed up with an announcement that it was firing Berger…
CrossFit is a fitness program involving constantly varied functional movements performed at high intensity, including gymnastics, weightlifting, running, rowing and other activities.
It was founded by Greg Glassman in Santa Cruz, California, in 2000, and has experienced explosive growth, with hundreds of millions in revenue and some 4 million devotees worldwide. Glassman is still its CEO.
Glassman told BuzzFeed just before Berger was placed on leave that he did not stand by Berger’s views, terming them ‘appalling.’
The CrossFit Twitter account quoted Glassman as saying, ‘I am crazy proud of the gay community in CrossFit.'”