“The largest wedding retailer in the United States is “rewriting the rules” with a new marketing campaign showing for the first time in company history a same-sex couple in a television ad.
‘We wanted to make sure this spot represented what we see from brides today,’ David’s Bridal chief marketing officer Liz Crystal said. ‘We value every type of bride.’
The ad campaign includes a TV spot featuring non-traditional brides, showing a female couple…
In the ad, the female couple is seen dancing in wedding dresses, presumably at their wedding reception
Its campaign including the same-sex brides will appear in a series of 15- and 30-second TV ads, along with shorter and longer digital videos, that will run on social media and radio as well.
As with previous campaigns, the spots will air during the critical first-quarter period known as ‘Bridal Christmas,’ Ad Age’s report said, when most brides are looking for their gowns. But in a departure from previous years, David’s will continue the media campaign into the second quarter.”